Powerpoint - An Example of The Effective Communication Spectrum

Powerpoint.

You know what it is.

I’m sure you feel like you know how to use it well enough.

Just like Microsoft Word, and Microsoft Excel.

It’s easy to get the gist of what it can do. You may even include Proficient in Powerpoint on your résumé because you feel fairly comfortable with the programs.

But did you know you could do this!?!

There’s a difference between a good communicator and a communicator - just like there’s a difference between a good presentation and a presentation.

While the fundamental components are the same, the overall delivery is different. They are both comprised of images, videos, transitions, and text. But depending on how those components are used in cohesion together, the overall presentation can appear much more cohesive, is meaningfully structured or organized, and may better engage a listener to your message.

There’s a difference in impact, delivery, intent, effectiveness, persuasiveness, and presentation.

This is equally true when considering communication and good communication.

Sure, you can get by and produce a presentation decently with the basics of text, photos, videos, and transitions, but there is a level of competency with Powerpoint presentations that can be achieved that makes you stand out, and allows you to provide more nuanced communication.

Ultimately, this means a more memorable interaction and hopefully better receiving of information from your audience or listener.

Anything that you can do to improve the transfer of information to your audience improves the effectiveness of the communication.